I am your Customer
I may also be your Supplier, your Employee, your Partner, your Student, your Stakeholder, your Consumer, your Influencer or your Citizen.
I reserve the right to voice my opinion about you, your products, your people, your services and my experience with you at any time and across any channel I want.
I reserve the right to be wrong but be treated as if I was right and reserve the right to accuse you of being wrong, even if you were right.
I expect to be treated as if I was your only customer but I also expect to be treated as the best customer, regardless of whether I may or may not be.
I am your Customer.
However, I reserve the right to go to someone else. It is your job to stop me.
I reserve the right to shop around. It is up to you to make me loyal to your brand.
I reserve the right to expect you to get it right first time, every time even though I realise that nobody is perfect.
I reserve the right not to tell you that though.
I reserve the right to avoid telling you anything about myself although I expect you to know.
I reserve the right to expect the same “deals” as an existing customer as you would to attract new ones.
I am your customer.
I creserve the right to be difficult, annoying, irritable, demanding, irrational and a downright pain in the backside. Sometimes all at once.
However, I am YOUR customer and without me and my fellow customers, you won’t have a business. We know that and expect you to get that.
I am your customer but if you accept me on my terms, I will be your customer for life and will help you achieve your dreams.
The ABC of CRM 