“Do what I do, not what I say”

How often do we hear of people who say one thing yet do another?

Unfortunately, for the last year, I have been tasked with developing a CRM product but without being “allowed” to use Social Media. I was not allowed to blog, tweet or even post video’s on YouTube to evangelize my strategy, thoughts or latest updates.

I’m now free from such constraints and will be again blogging about things I’m passionate about:

  • Responding to “The Voice Of The Customer”
  • Developing and delivering mutual value from customer centric processes
  • The use of Social Media to drive value, loyalty and awareness
  • Understanding the best way to deliver CRM
  • oh, and maybe the odd bit of naming and shaming!!!!!

In doing so, I am only intending to pass on a perspective based upon my own learnings and experience. It is not instructional and should be taken as food for thought. In my own business philosophy, I try to inspire and lead by getting others to do what I have done rather than recklessly following what I say without question. Therefore, as always, feedback and discussion is invited and please do continue to share this blog with anyone with an interest in putting the customer at the heart of everything they do.

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Author: Nick Davey

Evangelist, Strategist, Leader, Implementor, Author, Speaker and all round nice guy, Nick has built his entire career on improving the management of customers both from a customers perspective "looking in" and from within an organisation "looking out". You might call it CRM. Customer Relationship Management or, as Nick often says, Constantly Realigning Misconceptions. Nick reiterates that his comments are his own personal comments and do not necessarily reflect the opinions, strategy or views of any previous employer or customer.. He is delighted to be impartial and able to share ideas with open minded and collaborative professionals around the world. Outside of his passion for CRM, Nick pursues other less demanding passions such as Scuba Diving, Native Wildlife (e.g Wallaby) Rescue and Rehabilitation, Amateur Flying and watching as much Sport as his long suffering wife will permit.

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