A simple example of CRM done well

When I lived in England, I used to do a 60 mile (100km) round trip to visit my butcher. Within a 5 mile radius, there were major Supermarkets and other larger butchers but I would never consider “churning” from my butcher, Billy Baxter. He is a great example of CRM done well.
Billy ran a small Butchery having previously been a butcher at Harrods. It must have been there that he learnt the art of true Customer Management because this guy is a genius. Let me give you 5 reasons why I was a loyal customer and then I challenge you to think about whether this applies to your organisation, role or client:

When I lived in England, I used to do a 60 mile (100km) round trip to visit my butcher. Within a 5 mile radius, there were major Supermarkets and other larger butchers but I would never consider “churning” from my butcher, Billy Baxter. He is a great example of CRM done well.

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